SETU Digital Economy

  3 eCommerce trends that are currently dominating the sector The importance and scale of eCommerce is increasing significantly. Global eCommerce sales are expected to reach $4.9 trillion by 2022, jumping from just $1.3 trillion six years ago. The sectors incredible 265% growth rate is what has led to its increasing relevance to the economy as a whole. The eCommerce industry is still very innovative despite these macro trends. New patterns, sources of income, and chances for creativity open the door to newcomers. Social + eCommerce = Social Commerce Social Commerce is a relatively new eCommerce trend which has been avidly embraced in a number of sectors. Users who avail of social commerce can buy goods or services directly from a social media platform, without exiting to a separate online store. Consumers benefit from a better shopping experience thanks to social commerce. Due to the captive audience and the simplified customer experience, it also offers potentially greater convers...

  The Battle Between Walmart & Amazon Walmart dominates the physical space and Amazon leads online retailing. Whilst Walmart has been around for 30 years longer, the two retail giants now fight for the same customers. The two brands compete on everything from innovation to digital growth, logistics and sustainability. Up until 2015, e-commerce was not considered a viable direction to transcend Walmart. However, to compete directly with Amazon, Walmart decided to leverage its 13,000 physical stores worldwide and its title of being the world's largest retailer to become one of the world's largest and fastest growing and most dynamic e-commerce organisations. In order to cross the intersection between physical and digital, firstly, Walmart needed to create that differentiation between the two modes of retail. Consequently, Walmart online strategy was to build the best-in-class e-commerce and marry that with its organisational assets. Essentially, Walmart's goal was to sati...

Exploring different website creation platforms and the relative services each provides Recently, I have been learning about the various online platforms which aid in the creation of websites. I was quite surprised by how easy it was to create my own website! Within ten minutes, you can develop your own website and even have physical products to sell! To gather information on how these online platforms work, I set up a fake website on both SimpleSite, Wix, and Shopify to test the accessibility of each. SimpleSite SimpleSite's easy-to-use features allow users to personalize the theme of their homepage, but also, by using the design wizard, one can simply customize the website to their own liking. SimpleSite also offers greater flexibility in terms of content. Whether you are displaying your portfolio, or wanting to promote your newest product range, SimpleSite will find a theme to suit!  Additionally, the platform is mobile friendly. All pages are able to adapt seamlessly to whatever...